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With its mega-acquisition of #WholeFoods, the retail behemoth moves to suck the value out of yet another market,
writes Douglas Rushkoff.

"The reason why monopolies were broken up in an industrial economy was that they tended to gain control over the platforms through which their products were distributed. But in a digital economy, the platform is the business."



Very good one!
"Indeed, to the extent Waterloo is a valid analogy, Amazon is much more akin to the British Empire, and there is now one less obstacle to sitting astride all aspects of the economy."

With battles in mind, it seems people at Walmart will start playing a different game: